Pro Business Plans

Tips in presenting your plan to potential investors

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You need to learn how to wow your potential investors. I will teach you:

• How to make sure that your prospective investors are really qualified
• How to make an effective presentation using an attention step, a needs step and an action step
• How to position your business plan as a winner
• How to ask for the money
• How to be relaxed and confident even when a lot is at stake

The Sections of the Business Plan

The business plan has to address four important considerations. According to Sahlman, who wrote a really important article on the subject http://e145.stanford.edu/upload/articles/sahlman.pdf> the key considerations are: 1) the people, 2) the opportunity, 3) the context, and 4)risk and reward. These considerations must direct your business plan.

The "people" section is addressed in your management team, the "opportunity" in the marketing section, the "context" in your competitive analysis and situational context, and the "risk/reward" is really the bottom line and is addressed in the finance section.

The basic sections of the business plan are the following:

The Executive Summary

The Marketing Opportunity: The Marketing Plan

The Management Team

Production Logistics

The Finance Opportunity: The Finance Plan

Appendix and Supporting Documents

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